Rita Suzanne mom owned operated brand strategist

Interview with:

Rita Suzanne

Children:

13, 12, 11, 10 (two boys, two girls)

Business name:

Rita Suzanne + Mom Owned and Operated

How did you come up with the name for your business?

My design business started with my former married name but after my divorce I had to re-brand. Instead of having to re-brand again, I decided to just use my middle name going forward.

Tell us about your business.

I am a digital strategist. I love to educate my clients so we spend a lot of time talking about strategy and functionality over the visuals. I started doing design days in late 2018 and haven't looked back. My clients love the progress that we are able to make in just one day. I offer brand and website design and strategy; and scaling sessions where we tackle systems and processes to improve conversions and reduce overwhelm.

What or who has been your greatest influence in business and why?

I have been blessed to have connected with some really great friends when I first started my business. I know that I can go to them for anything - business and personal. Watching them evolve and do what they really desire, is a true inspiration.

What would you say is your greatest business success to date?

Staying in business for the last seven years is what I would consider my greatest success. There have been many ups and downs including moves across the country, divorces, death, and other adversities. There were many times I was told that I should quit and go back to corporate. I refused. And it always worked out even if it was hard.

What is the greatest obstacle you have faced in your business?

Transitioning to do what I really wanted to focus on was my biggest obstacle. I always wanted to teach and reach as many women as possible. But with all of my personal hurdles, I couldn't handle all of the change at once. I am now at a place where I am ready so here we are.

What are the things that help you stay organized and get things done?

I have tried all of the project management systems and ClickUp has been working well for me - find one and make it work. I also use Google Drive to organize all of my clients projects and documents. I also use checklists as well. I like to have my house clean and clutter free which can be challenging with four kids. I used to assign chores but I have changed things around so they are actively cleaning up after themselves. The one thing that I need to get better at is meal planning. A good friend recommended eMeals so I'm going to check that out.

Since you are also a mom, how do you balance everything?

This is where I struggle the most. I am a workaholic so I find it hard to stop working. I will work nonstop and then burn out. I have stopped working on the weekends for the most part which allows me to recharge. Also, my youngest son has epilepsy so I get anxious when I leave him but taking breaks has helped me.

Do you think being a mom has helped you with the success of your business? if so, how?

Being a mom has definitely motivated me to keep going. I want to show my kids that they can do whatever they desire as long as they do the work to make it happen. As a mom, I have become even more determined than I ever was before. They are my inspiration and the reason why I work so hard.

What advice would you give to other moms who dream about starting their own business, but they don’t think they can do it all?

Give yourself grace. Don't feel like you have to do it all at once and know that your business will evolve as it grows. And you will grow because you will really have to deal with all of your issues.

Do you have any stories you’d like to share that may amuse, entertain or inspire others?

One of the best things that happened to me was when I was challenged to get on Periscope for one week straight. I was so nervous even though I had very little followers. I did it and each time it got easier and easier. I knew I was over that fear when I was speaking on video in front of a group of prominent women, then at the end the boys jumped in the video. I laughed and didn't even obsess about it at all. 😉

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