Tara Raj + Arianne Ortiz of Earth’s Farmacy

Interview with:
Tara Raj + Arianne Ortiz
Tara - 2 boys ages 15 & 12. Arianne - 2 boys ages 14 & 9
Business name:
Earth's Farmacy
How did you come up with the name for your business?
We are sisters creating an ethical brand. To come up with the name we brainstormed names, discussing being an earth-friendly brand, talking about natural ingredients and Earth's Farmacy was created.

Tell us about your business.

We make clean High Vibration Lifestyle Skincare™ for women who value their time, their energy, people, the earth and animals. We believe the Earth can help to heal and provide holistic wellness to benefit our overall well-being.

We infuse our skincare with crystal and Reiki energy to help nourish your mind, body, spirit and skin. Reiki and crystal healing have been around for hundreds and even thousands of years helping to treat illness and skin conditions. We believe using positive charged skincare with healing vibrations will help to nourish your skin and enrich your well-being.

We never use...

GMO's | Sulfates | Parabens| Mineral Oil| Synthetic dyes & fragrances | Phthalates | Palm Oil | Gluten or nuts | DEA

Instead We Use...

USA Sourced Materials | Fair Trade Ingredients | Earth Friendly Materials | Organic Ingredients | Sustainability & Ethically Sourced Ingredients| non-GMO

Our packaging is created from recycled materials that can be reused.

What or who has been your greatest influence in business and why?

Our greatest influence has been passion. Passion for creating a lifestyle brand that nourishes your skin through clean ingredients. Passion for the love of our environment. Passion to help communities that are in need. passion for holistic healing. Passion to spread positive energy. Passion to help preserve/protect our beautify animals.

What would you say is your greatest business success to date?

We would say that learning how to incorporate energy through Reiki and crystals for our high vibe beauties is one of our biggest successes.

What is the greatest obstacle you have faced in your business?

We are a start-up navigating many challenges as we grow. It's safe to say that keeping a positive mindset and not judging our journey with other skincare companies has been on the biggest obstacles we've overcome. Understanding that we are unique and our vision is valuable was important to help us stay in our own lane, while still learning and also being happy for other small brands making their way in this saturated industry.

What are the things that help you stay organized and get things done?

Mapping out our day, week, and each month. regrouping often. making a master list and building from there. noting what we are doing that gets positive and negative results and adjusting from there.

Since you are also a mom, how do you balance everything?

Balance? What's that? This is an ebb and flow. not everything is equal. It's been more about knowing what needs more time and when, then adjusting from there. It also helps that we are sisters so it's been easier to pivot when necessary.

Do you think being a mom has helped you with the success of your business? if so, how?

Yes. We started because of Arianne's son. The importance of providing clean, honest and positive products to families is what we value.

What advice would you give to other moms who dream about starting their own business, but they don’t think they can do it all?

Follow your heart, but take your head with you. Be real about your challenges, but don't let that stop you. Life will always get in the way and no one person has all the answers or can do all the things. Ask for help. Recruit trusted people to be a part of your Board of Directors. Never give up because everything is figuroutable. It's not always fun starting and entrepreneurship is hard and can be lonely, but always remember your why. It will drive you and help you through the hard times.

Do you have any stories you’d like to share that may amuse, entertain or inspire others?

We have tons. We are goofballs and really enjoy laughter. We constantly make fun of ourselves and each other. We cracks jokes and make funny faces. Sometimes our kids and husbands join in. We try to have fun as much as we can.

Tara and Arianne offer free shipping on any order over $75.
Join their newsletter and get 10% off.
And for reading this they are happy to offer a discount of 15% off.
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sound amazing?

Yes, yes it does!

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